Three Binghamton University students in conjunction with the Office of Economic Development started the project. The map features OCC and Broome Transit bus routes and various businesses in downtown student populated neighborhoods. Maps will be placed in businesses and on the blue Binghamton University buses to help students navigate and enjoy the City.
The project stemmed from CIC2020, Catalysis for Intellectual Capital 2020, an organization of BU Students whose mission is to retain 20% of BU graduates in the Greater Binghamton area by the year 2020 in partnership with local economic development agencies.
The Binghamton Economic development Office handed the project off to BU Intern Michael Mohr who developed the idea of the bus route maps to make it easy for students to find their way from campus to city attractions. Michael and fellow students Patrick Hart and Rob Correnti used the bus map project as the basis to form H2 Innovations, a company dedicated to expanded use of alternative transportation.
As the project developed, a team of BU students and faculty, DBBA members and economic development staff started meeting to plan for the new College of Community and Public Administration opening in downtown in the fall of 2007. The team helped to develop the design and marketing plan for what came to be known as “Action Atlas” – the map and a companion website, www.actionatlas.com.