Johnson City, NY (WBNG Binghamton) - One of the biggest gift-giving days of the year comes to a close, and hundreds of couples in our area celebrated Valentines day by sending flowers and candy to their loved ones.
As Action News Reporter Natalie Jenereski tells us, the day has many local businesses feeling the love.
This year, Valentines Day was more than just a one day event.
It was three days of hard work for local businesses.
Dillenbeck's in Johnson City made more than 200 flower deliveries on Friday.
"When it's on a Sunday, you have Friday, Saturday, and Sunday. Fridays are busy because people want their girlfriends, wife, whoever to have their flowers at work and impress everybody," said Cheryl Fritsch, manager of Dillenbeck's.
Recent snowstorms had floral companies wondering if their shipments would make it on time.
"It was a little bit tight this year because of the storms. Our flowers come from Florida, and we ordered them as late as possible to have the freshest come in, and they were delayed about a day," said Fritsch.
Fancy floral arrangements and tasty chocolates were definitely big sellers this Valentines Day, but even more popular were gifts that gave off a little bit more sparkle.
"Women love diamonds. I mean, diamonds are a girls best friend, and we sell a lot of two tone hearts, and a lot of the younger girls and generations love the white gold, and so that's been very popular as well," said Birdie Levin, Vice President of Van Cott Jewelers.
Van Cott Jewelers at the Oakdale Mall in Johnson City had a 30% sales increase in the week leading up to Valentines Day, compared to last year, which could show a boost in the economy.
"There's just so many people coming in! There's a feeling of positiveness in this area, I think. I really feel that going forward, things will be a lot better," said Levin.
Neither mother nature nor the economy could keep couples from showing each other how much they care this Valentines Day.
In Johnson City, Natalie Jenereski, WBNG-TV Action News.
To keep your flowers from wilting, floral designers suggest using fresh, warm water in the vase.
Use a sharp knife instead of scissors to cut stems at an angle.