Silly Bandz Bonanza

By WBNG News

July 22, 2010 Updated Jun 8, 2010 at 9:03 AM EDT

Binghamton, NY (WBNG Binghamton) Remember the "Beanie Babies" craze? There's a new trend some business owners say can rival it. The Silly Bandz bonanza.

Silly Bandz are like rubber bands, but when you can put them around your wrist and take them off, they go back to their original shape, like dinosaurs or elephants.

Kids like them, so do some local businesses.

"It's very good for business. It's not the kind of thing we generally carry in our store, but we saw that there was a market for it and decided to jump in head-first and bring them in to the store," said Tom Kelleher, owner of Tom's Coffee, Cards, and Gifts in Binghamton.

Because they're becoming so popular with kids, many stores in our area can't even keep up with the demand of these Silly Bandz

"Silly Bandz we do sell, it's a phenomenon. We can't keep them in stock...after two or three days, they disappear," said Mark Coffey from Dollar Bazaar in Johnson City.
Kristy Aton has been out looking for them. Her daughter and friends wear several at a time, and trade them at school.

"My daughter came home the other day and said, mommy, I said what, she said, well, the blue ones mean friendship. And I said you give your friends the blue ones? Yep," Aton said.

"I set them in the shade and relax...and I set them in the sun to let them play," said Emma Aton, her daughter.

Emma says dinosaurs and elephants are her favorite, especially the blue ones.

But despite their popularity, some area school districts are discouraging kids from bringing Silly Bandz in to schools.

Maine-Endwell schools sent a letter to families, saying that kids trading and playing with Silly Bandz is disruptive to the educational process. Union-Endicott sent out a similar letter a few weeks ago.

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