About the Eyes Forward: Safe Driving Campaign

About the Eyes Forward: Safe Driving Campaign

May 21, 2012 Updated May 21, 2012 at 2:22 PM EDT

When we began work on Eyes Forward, we were trying to address a specific need: safer roads, and by extension, safer drivers.

The goal is simple: we want 10,000 people in the Southern Tier to pledge not to drive distracted during 2012. Our partners, Columbian Financial Group, with support from Lourdes and Raymond Corporation, are helping us accomplish that goal by underwriting the Eyes Forward: Safe Driving Campaign.

All of us can tell a story about the accident that almost happened, and many of us are guilty of being distracted behind the wheel. Eyes Forward is a simple challenge to remember our priorities and keep our eyes on the road while driving. So - let's be sure we use hands-free devices while talking on the phone. Don't text and drive. The same goes for applying makeup, shaving, reading a book, or any of the other things that we can (and sometimes do) attempt to accomplish when we should be paying attention to the road.

This isn't a campaign to make people feel bad. All drivers know the consequences of an accident, from financial loss right up to injuries or death. One of the main ideas behind Eyes Forward is life, and celebrating the fact that we have the ability and freedom to experience it. As a community, we can help remind each other to form good habits behind the wheel.

So, take the pledge by downloading and printing this form. Sign it, and then come to WBNG to get your Eyes Forward bracelet. We'll also have events through the year where you can take the pledge and get the bracelet on the spot. Use the bracelet as a bright green reminder to keep your "Eyes Forward" and on the road.

Watch WBNG Action News for stories about driver safety, and check out the Eyes Forward page on WBNG.com for more information, helpful tips to drive more safely, and upcoming events to get your bracelet.

Let's keep our Eyes Forward in the Southern Tier!