The day after Thanksgiving is the biggest shopping day of the year.
Shoppers from all over got up early to find the best deals.
Action News follows one group of Black Friday shoppers to show us what it's like to chase the sales.
"Ready? All in! 1, 2, 3, Break!," screams a group of five women in the middle of JC Penney's.
They jokingly complete a few stretches to get ready for the day of shopping.
"We treat it as a sporting event i mean we have it strategically planned out," said Amanda Champion of Sayre.
For the past eight years Champion's four friends come all the way from Canada to spend the holiday together.
"Just and excuse to come down, and shop, we've been up for 36 hours," said Jody Hillier from Ontario, Canada.
They came as a team, prepared with matching shirts and a personal catalog of things to look for.
"If i can conquer this list it's a road map to success," said Maggie Duffy of Ontario.
"We figure out what items we're looking to purchase and then we go and you know there's like apps for your phones and fliers and that sort of thing," said Champion.
A game plan used for the shoppers, and also the employees.
"I love opening Black Friday because you get the energetic, the excitement, the people who you know plan, and plan, and plan and have it down to a T," said Jessica Finley of JC Penney's.
For some the long hours (and lines) are all worth it.
It's sharing the experience with friends and family that's priceless.
"By the time I'm done I'll spend about $2,500 maybe, but I have four children," said Hillier.
"This is like reverting back to our 20's. Instead of going to a club, we're going shopping," said Champion.
Sticking together through the highs and the lows.
"I had to go and purchase a pair of slippers for 10 dollars because my feet hurt so bad," said Hillier.
Just a short time-out before the second half starts.
"Probably back to Kohl's and Target, because that was only a three and a half hour jaunt this morning," said Hillier.
This traveling team will be looking forward to a long recovery.
The group of shoppers started at 8 pm on Thursday night.
CBS News reports shoppers are expected to spend $11 billion on Black Friday.