The Power in Purple

By Alice Maggiore
By Bill Webster

May 1, 2012 Updated May 2, 2012 at 3:34 AM EDT

Binghamton, NY (WBNG Binghamton) The City of Binghamton and the American Cancer Society team up to promote a purple agenda. The goal is to create more birthdays in our community, and celebrate the 20th anniversary of Relay for Life.

City officials and cancer survivors donned the color of royalty to promote awareness this Relay for Life season.

In its 20 years, survivors have seen the event grow tremendously.

"What we're doing today really does make a difference and really does save lives. There's been a lot of progress made in the last 10 years alone," said cancer survivor, Denise Woods.

Woods is also the Director of Special Events with the American Cancer Society.

"I'm here today because of money that was raised many years ago by volunteers, like we have participating today," she said.

Woods says she's seen cancer treatment improve over the years as well.

"There's been a couple of drugs that have come out that are helping people survive the disease... Early detection is key, that's one thing that's really come a long way. And cancer treatments [that] are less invasive.... So that people's quality of life is better than it used to be," she said.

The American Cancer Society urges you to come out and support one of its local Relay walks this summer. It encourages you to put a purple ribbon your mailbox or wear the color to work.

"Purple is the color of passion and it's the color of our Relay for Life. We encourage all businesses, schools, to dress in purple, decorate their offices in purple... through the whole month of May and for the whole month of Relay season," Woods said.

Relay for Life of Binghamton starts June 15 and 16 at Broome Community College.

The Relay for Life of Western Broome is May 19 at Sammon Field in Vestal.