Campaigning for safe medication use

By Brandi Bailey

February 19, 2014 Updated Feb 20, 2014 at 11:37 AM EDT

Vestal, NY (WBNG Binghamton) A campaign designed by BlueCross BlueShield and UHS encourages people to take their prescribed medications on time and in the right dosage. It's called “Take As Directed” (TAD).

"One of the hardest things we face in health care is we can get the person their prescription, we can hand it to them, but actually getting them to take it is one of the most difficult things we face," said Supervising Pharmacist Suzanne Whalen.

According to the American Heart Association, 125,000 Americans don't take their medication properly.

"Sometimes once people are symptom free they will abandon taking the drugs as prescribed. That can cause infections to become more mutated and resistant to treatment," says BCBS Regional President Kevin McGurgan.

According to the Centers for Disease Control 90 percent of adults age 60 and older used at least one prescription drug in the past month.

The face of the campaign is a prescription pill bottle dressed as a super hero, to display the importance of "medication adherence."

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