Chobani and the US Olympic Committee announce a partnership to fuel TEAM USA. Chobani will be the official provider of packaged yogurt to all athletes living or training at official centers in California, Colorado and New York.
"It's funny that Chobani Greek Yogurt comes out of our home town, and it's Greek, so it's perfect for the Olympics!" said Chobani Employee Aurora Roe.
Chobani employees are excited to learn that the U.S. Olympic Committee has endorsed Chobani as its official packaged yogurt provider.
It's a partnership that will last now through the winter Olympics in 2014, and an endorsement that will make its way onto yogurt containers on store-shelves across the world.
"It will be available for the athletes. We will feed them our yogurts. We will make it right here, milk from our towns, and our community with the hands of our people in the plant, and we'll ship it to Colorado Springs and we'll make it available for them. We think it will make the difference in their performance," said Chobani President and CEO Hamdi Ulukaya.
Chobani yogurt has no fat, or low fat depending on the flavor, and high protein.
That's why the USOC says it makes a good yogurt for the Olympics.
"I think it's really a proud moment for anyone who works for Chobani. I mean we're from such a small town, so it's really really awesome to be able to say we're sponsoring something so great," said Chobani Employee Ashley Butler.
Chobani started as Agro Farma when its CEO and President purchased a factory in New Berlin that was set to close.
That was four years ago when it had five employees.
Today it is the number one brand of yogurt, and employs 1,000 people in New Berlin, N.Y.
"That's what the Olympic spirit is. You feel like you can do it, and you work hard and you get the gold medal, or at least you compete, so our brand is so much in-line with this spirit, so we think it's a perfect fit," said Ulukaya.
Chobani plans to expand its operations when it opens a new plant in Twin Falls Idaho.
It is also working on expanding its line of products.