Vestal, N.Y. (WBNG Binghamton) Putting together an Easter basket is a holiday tradition, but new additions to the old tradition make baskets more expensive than ever before.
"Electronics are huge this year," said Lauren Coringrato, the Vestal Target store leader. "Lots of lucky kids getting lots of electronics in their Easter baskets this year. iPods, cool movies, things like that."
And in some families, everyone is getting an Easter basket.
"I'm getting something for my husband, something for my daughter, something for future son-in-law," said Lisa McAllister, who was shopping in Vestal on Friday.
Easter is now one of the biggest shopping holidays of the year. Retailers at Target in Vestal are working double-time to keep up with customer traffic. Employees said the Friday and Saturday before the holiday are busiest.
"We've been super busy all week in the Easter section, toys, and in the market - for shoppers getting things for their Easter meals," Coringrato said.
Some shoppers said bigger ticketed items were going to be in their baskets this year, while others said items that don't break the bank are more personal and fun.
Leann Hlebica bought a small gift for the boys she babysits. "Their parents get them baskets," she said. "I just get them a little candy and baseballs and stuff, keep it small."
Local businesses are displaying holiday-themed items as well. Business owners in the area said their profits are looking pretty good too.
"In fact it's been very close to last year," said Cheryl Fristche, the co-owner of Dillenbeck's Florist.
Ready for sunshine, shoppers are celebrating the holiday with whatever makes them happy.
"We've had such a long winter it's nice to see things that are bright," said Christina Bargher.