Vestal, NY (WBNG Binghamton) Love was in the air across Greater Binghamton as people celebrated the most romantic day of the year.
Valentine's day chocolates and bouquets of roses were flying off shelves and out of floral shops for a few weeks now, and jewelry stores have seen a large upswing in purchases.
The day has come and gone and for many, and it was a reminder to slow down and enjoy the people you care about.
"You tend to forget about it day to day, but it's a nice remembrance of love," said Debbie Thorpe, of Vestal.
With two romantic movies opening on Friday, the theaters were a popular place to spend the evening.
"We're going to see two -- "Monuments Men" and "Endless Love" -- so both kinds," laughed Madaleyne and Ben, dating for five months.
Restaurants offered romantic specials and extended hours to account for the influx of phone calls and walk-ins. Mark Tedeschi, owner of Moxie in Conklin, said their dining room was booked well in advance.
"We started taking reservations three months ago and have to close them out about three to four weeks ago," he said.
Couples said that the more important thing was being with someone you love, but if you spent the day alone, it could have been just as special.
"It's important to love yourself too. Just persevere," said Thorpe.
According to TIME Magazine, most people spend an average of $126 on Valentine's Day, and 82 percent of people prefer an experience over a gift.