Is the ice bucket challenge changing the way organizations fundraise?

By Jillian Marshall

August 25, 2014 Updated Aug 26, 2014 at 12:16 AM EDT

Binghamton, NY (WBNG Binghamton) The simple concept of pouring ice cold water over your head has raised millions and millions of dollars for ALS. Now, other organizations are thinking about using this challenge as a stepping stone for their own fundraising.

The ALS Ice Bucket Challenge has taken social media by storm.

This challenge has raised tens of millions of dollars for ALS, or Lou Gehrig’s disease, which has people dump ice cold water over their heads or donate $100 to the cause.

"Everybody is watching it, social media, everybody is talking about it. It's on the Facebook, people are texting it, I think it's wonderful," said Executive Director of the Boys and Girls Clubs of Binghamton Mary Beth Smith.

The success of this viral challenge has local organizations taking notice.

On Monday, the Southern Tier Independence Center, or STIC, faced the ice water and took on the challenge.

STIC said its catchy and unique ideas like this that will help boost their own fundraising efforts and use of social media.

"Everybody spends so much time on their phones or their tablets, so it's hitting more and more," said peer counselor coordinator Susan Link.

Many local organizations are currently brainstorming ideas like the ice bucket challenge, but so far, the ideas are on ice.

"We can't give you all of our secrets just yet, but know something is coming," Link said.

"I think we will definitely will at some point, when it will be, I have no idea," Smith said.

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