Ski Shops Grateful for the Snow

By Adam Chick

December 30, 2012 Updated Dec 30, 2012 at 11:33 PM EDT

Binghamton, NY (WBNG Binghamton) After a dismal ski season last year, both ski resorts and ski shops are happy to see the snow fly.

Ski resorts and snow shops took huge financial hits last year due to the lack of snow. Even the largest resort in Central New York, Greek Peak, was forced to file for Chapter 11 bankruptcy. A move related to the lack of snowfall.

For ski and snow board shops like Berger's, if there's no snow, people aren't buying.

"Last year's sales were actually really good right up until Christmas. And then everything fell off because the snow never came," said James Sherrick, owner of Berger's Ski and Snowboard Shop.

"After Christmas, once the snow hit, and everybody realized we were actually getting winter this year, it just turned into mass pandamonium," said Sherrick.

The resorts are seeing an increase in sales along with the ski shops. And the skiers themselves are excited and once again spending money.

"We already got more snow in the last two days than we did all of last year," said cross country skier Charlie Mulligan.

"People are just stoked because they missed last year which created a lot of pent up demand because people just didn't go out last year," said Sherrick.

It's a win-win for the customers and Berger's Ski and Snowboard. The customers don't mind spending the money if it means getting back out on the trails and slopes.

"As we're in the store here, you know, it's buzzing with business. So that's a good thing," said Scott Clarke, a cross country skier.

As the skis and snowboards fly off the shelves in anticipation of a year of skiing redemption and renewed spirit, owners of ski shops hope the snow keeps falling.

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