Vestal, NY (WBNG Binghamton) As browsing moves beyond windows and catalogs and into people's web browsers, stores are doing what they can to make smart shopping easier.
At giant retailers like Target, they've developed sophisticated mobile apps to do everything from ordering online, getting consumer reviews, and price matching.
"Within our online experience, guests much like in store save five percent off everything if they use their Target Red Card or check cards," said store manager Joe Eckels, "And also those guests will get free shipping on everything as well."
Smaller specialized stores like Tom's Coffee, Cards ,and Gifts are also finding the online world a good bargain.
Owner Tom Kelleher said online markets allow them to pitch their products to customers at home and half way across the world.
"Our online business is very busy throughout the holiday season, as is our store itself," said Kelleher. "It's an extra addition doing business with people in other states and other countries, it's been a real big plus for us."
Shopping online can have risks, especially if done on public networks including free Wi-Fi hotspots that are not secure.
Matthew Cheng, founder of eCoupons.com, said shoppers should avoid using open networks for shopping and also suggests always using a credit card to make any purchase online.