Cinema Saver Saved by Contest Win

By Erika Mahoney

January 14, 2013 Updated Jan 15, 2013 at 12:38 AM EST

Town of Union, NY (WBNG Binghamton) As independent cinemas across the country struggle to meet the demands of going digital, one discount theater in Endicott gets help through the luck of a draw.

Come March, film companies will no longer be making film.

In an effort to help save independent cinemas, the organization Save America's Small Town Cinemas held a contest promising $50,000 to help a few theaters make the "digital transition."

Nearly 60 cinemas entered the contest, and Endicott's Cinema Saver, the biggest discount cinema in the area, got the very first draw.

When the owner found out she had won, she said she was overcome with relief and excitement.

"Basically we're just so excited," said Amber Earle. "We took it as a really good sign that we are definitely staying in business. This is definitely going to be successful for us and we are excited about going digital."

The money will be used to update one of their five theaters.

Earle will be taking out a loan to update the rest.

She said she will be organizing fundraisers to help pay the way. Fundraisers such as clothing drives and their local campaign, "dollars for digital," through their website.

Earle said she plans on going completely digital in March.