(WBNG Binghamton) More than $20 billion is expected to be spent on moms this year, according to the National Retail Federation.
In 2012, the NRF reports people spent $152 on average for mom, they project an 11 percent increase to more than $168 this year.
At Dillenbeck's Florist, co-owner Cheryl Fritsch said Mother's Day is her busiest day other than Valentine's day.
"Its a tradition, it goes way back," Fritsch said, "The traditional Mother's Day flower used to be the Carnation, but now it's gone to the lilies, roses, whatever the mother really likes."
The NRF reports projects $2.3 billion to be spent on sweet smelling gifts this year.
At the Lost Dog Cafe, manager Nicole Howard said the restaurant will be open Sunday for a special brunch.
"It's something that's been a tradition of ours for a long time, we have a lot of moms that work here," Howard said, "And there's a lot of mom's in Binghamton."
The Lost Dog only opens on Sunday twice a year, once for graduation Sunday and the other for Mother's Day.
All moms coming for brunch will receive a free mimosa.
"So why not take her out and treat her to something special where there is no work involved for her at all," Howard said.
And for moms who like to walk on the wild side, the Ross Park Zoo will be open free to mothers.
Director Steven Contento said people visiting can check out some of the local moms or future moms at the zoo.
"They can also see in a low-key sense some potential moms we have here," Contento said, "From our bennett's wallabies, our new tucans seem to be intent on building a family, our otters are always thinking about it."
Mother's Day is Sunday, May 12.