"The message is the most important thing. Basketball itself is secondary."
And that in a nutshell is what the Stop-DWI Classic is all about. 16 teams from as far away as Florida and Kentucky will not only compete for a championship, but also to learn lessons that go far beyond the basketball court.
"We're just hoping that this opportunity that we've created for the athletes in our community is a great athletic experience for them and then it's an opportunity that they take away a very important message about healthy lifestyles and substance abuse."
21 people have died in Broome County since 2000 in alcohol-related crashes according to the Stop-DWI program. And teenagers are even more likely to be involved in deadly accidents.
"Your odds of under-20 to be involved in an accident are twice as good as they are when you're over 21 involved in alcohol so don't drink and don't drive."
"Even though the tournament provides three days of some of the highest quality basketball in the area, its aim goes far beyond the sport and its message is not lost on many of its participants."
"We had a speech this morning and you could hear a pin drop in there. So we're thinking it's going to be real positive for us."
"We talked about the alcohol, substance abuse and it sends a great message to all the players and people look up to us and we use that to our advantage and we try to help others."
And for the 16th straight year, the Stop-DWI Classic will help build young role models and help save lives during the holiday season. And the basketball's not too bad either. In Binghamton, Justin Horowitz, Action Sports.