He has said this coming fight means everything, but he certainly hasn't forgotten his roots.
Jon Jones may be the #1 contender for a light heavyweight title in the UFC, but he still enters the ring as a Union-Endicott tiger.
This afternoon we spoke about that and a lot more for this week's action sports spotlight.
He may have his own clothing line, and will soon have a signature sneaker, but entering the ring for his last fight Jon Jones was proudly sporting a Union-Endicott tigers warmup jacket.
" Wearing that warmup on my back reminds me of the times I learned to be a warrior and learned to be someone who is courageous and a winner. I learned how to be a winner in that jacket. "
Any look back to his days in Tiger black and orange are important right now. That's because Jon's wrestling skill will be a huge factor in his title fight Saturday night against light heavyweight champion Shogun Rua.
" The biggest gap in Shogun's game is wrestling, compared to mine. He's a black belt in Jiu-Jitsu, I'm a white belt in Jiu-Jitsu. And you know I have a lot of disadvantages going into the fight, but one major advantage I do have is the fact that I'm a way better wrestler than him. And I'll try to make that a big factor in the fight. "
He's working out twice a day right now, he says peaking just 6 weeks since his last fight.
Still, he finds time to spend on twitter, getting shoutouts from big time celebrities.
This Thursday a national network is devoting an entire half hour to Jon's rise in the UFC, and all week he's been doing interviews in New York City to hype up his first time as the main headliner.
But through all that, he's still an Endicott kid at heart.
" It's to motivate Broome County kids to chase your dreams and not necessarily be a product of your environment and to know that despite from being from a really small town you can make it and be something greater than anyone ever expected."