BINGHAMTON (WBNG) -- Following months of anticipation, the Binghamton Devils unveiled its new logo and jerseys on Saturday in front of fans at the Floyd L. Maines Veterans Memorial Arena.
"It will be the fiercest logo in the American Hockey League," said Tom Mitchell, B-Devils Executive Vice President of Operations. "I'm sure, after one month into the season."
"I love it," said Binghamton resident Jackie Blakeslee. "It's much better than the one floating around on Facebook."
"I think it's really cool," Town of Fenton resident Paul Lewis said.
"I think it looks really nice," said Binghamton resident George Wilson Sr. "Honestly, it's very detailed and it's very fitting for our town."
"I love it," said Binghamton resident Brooke Wilson. "It's a really good picture. I love it."
"I love it," said Clifford, Pennsylvania resident Corey Elkins. "It's definitely a lot better than I was expecting. I'm really glad it's not a B with horns and a tail like everyone was saying."
The new Binghamton Devils' logo is quite different than New Jerseys', which the Devils hope gives Binghamton it's own identity.
"It's important, especially in the AHL given that it's all about youth and the next generation of not just players but hockey fans, to deliver something that we thought was going to be iconic, aggressive, but also family-friendly," said New Jersey Devils Chief Marketing and Innovation Officer Daniel Cherry III.
"I think the logo is very unique, kid-friendly as well," said MSG Network TV Analyst Ken Daneyko. "Giving the Binghamton Devils their own identity."
"It was several months," said Mitchell. "We went back and forth and it's a lot of changes from where it originally was, but I think seeing the reaction today was really good and I'm happy to hear that. I did not hear one boo."
The Binghamton Devils open the 2017 AHL season at home on October 7.