Coffee prices to rise

By Caroline Goggin

June 24, 2014 Updated Jun 24, 2014 at 11:12 PM EST

(WBNG Binghamton) Starbucks prices are set to increase this week in various markets. This follows a trend of higher coffee costs that began in recent months.

Many would argue the best way to start the morning is with a cup of coffee, but a cup just got a bit more expensive.

"You have one of those days, you just need coffee to get through it," said Corynn Benneduy of Vestal. "So I will spend whatever amount of money, unfortunately."

Prices will rise due to a drought in Brazil and coffee rust impacting some of the best crops of coffee beans.

Depending on the market you live in, Starbucks may increase 10 to 15 cents for grande and venti brewed coffee, and 15 to 20 cents more for tall and venti lattes.

Earlier this month, Folgers raised the price of their bags of coffee by 9 percent, and Maxwell House did by 10 percent. Starbucks is expected to raise theirs 8 percent by the middle of July.

Despite the price hike for large companies, local businesses in the Southern Tier say they have not yet been affected.

"So far, we have been very fortunate and we have been able to keep the coffee prices down," said Owner of Cup-A-Jo Cafe Amy Taylor. "I have not had to increase my prices, I haven't felt the pinch yet."

Taylor said that even if she does feel the pinch, she will not raise prices.

While coffee is a big seller at the Cup-A-Jo cafe, they work to sell the experience as a way to keep customers coming back to their business instead of taking it to chains.

"You can buy coffee anywhere, but you can't get customer service and a friendly atmosphere everywhere," added Taylor. "I think that's what sells the most."

Smaller coffee shops like Taylor's use local roasters. Those businesses have not felt the effects of the hightened coffee prices yet.

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